Witness rebranded and redesigned this relatively young magazine (cir. 400,000) whose content centers around sustainable lifestyles for urbanites. The assignment included creating a new editorial look and consumer experience that would allow the magazine to expand from its 2009 New York market to include Los Angeles, San Francisco, and Chicago markets. Believing the "green" consumer was ready to accept an unapologetic viewpoint toward sustainable living, Eco needs to move beyond hemp, granola, and Birkenstocks. Witness believes that Green is becoming the new black and should behave accordingly.

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